Chapter 2 Symbolism and Personal Example

Set a personal example with visible, memorable, symbols and behaviours.

Give the right speech
Use Vivid Symbols
Be Visible: Let People See You Leading

When giving a speech, it is necessary to chose the right words and tone. Chosing the right tones means calm, confident, and reassuring. As a CEO, it is important to learn how to communicate. The speech has to have emotional content. To be effective, you have to tap into people's sentiments, feelings, and emotions.

It is one thing to tell people that a task needs to be done, and it is another to dramatize the challenge with visible, memorable symbols and behaviours. Whatever the symbol is, it has to be vivid and memorable.

Leaders can be competent, but they must be visible. The difficult situations, however, are those during which it is most important to let people see you "standing in the stern sheets." If you are conscious of this necessity, you can create opportunities for visibility that allow you to use the power of your role as a leader to provide assurance, direction, and inspiration.

My examples of a leader who shows "visibility"
The captain of the girl's soccer team shows visibility by attending almost all the practice even she is busy and have lots of things to do. She tries to attend the practice though she comes late or has to leave earlier. Also, when she is cannot participate the practice, she tells the team what to do beforehand.